Crisis Management

It’s all about being the best at what we do and when it comes to crisis management and damage limitation, no one does it better. We’ve worked with some of the biggest names in the business to take the sting out of tabloid scandals. From Premiership footballers to Hollywood actors, captains of industry to politicians, and pop stars to night clubs, we are expertly equipped to maintain your reputation and protect your dignity.

When a crisis hits, we're on call for 24 hours per day, 365 days of the year. We’ll manage your reputation and minimise the negative coverage. We offer damage limitation at a number of different levels. We have the tools to deal with all stages of a crisis. 

There are few crises we haven’t handled: from nightclubs wrongly accussed of harbouring drug dealers to iconic pop stars caught in flagrante.

First, we’ll assess the risk, then we’ll devise a strategy to negate adverse reports. We're on first name terms with the editors, journalists and columnists who decide which stories run. If a scandal escalates, we'll use our contacts with the best lawyers in the business. They will provide expert advice on libel, defamation and privacy.

Just as importantly, we’ll help you to control your reputation and integrity. We’ll minimise negative coverage, turn bad news into good and make sure your image remains intact. Frequency Media will stop negative stories dead in their tracks.

Pop stars caught with their pants down find the media hot on their heels when journalists descend to rake through the details. On numerous occasions, we’ve managed to avert major crises. One of the world’s biggest A-list stars sought our expertise when he faced exactly that situation. The potential consequences for his career were damaging and disastrous. We went straight to the source of the story, identifying the person who’d blown the whistle and then systematically assessed each reputed fact with one of the world’s biggest newspapers. Our close relationship with that newspaper’s editor meant he was receptive to our point of view and listened when we pointed out the defamatory inaccuracies within the planned expose.  We were quickly able to take control of the situation and prevent it from spiralling. We advised our client on the best way to limit the potential damage and avert consequences that would have ruined his career.

The press realised that in order to get the accurate version of the story and the surrounding events, they needed to work with us to build a relationship as we controlled access to the real story. This relationship in turn allowed their reporting of the story to be accurate and balanced to our client – rather than one-sided and sensational. The story came and went with little fuss and, rather than being viewed negatively, the client won public sympathy and became an urban hero. The story was over almost as quickly as it had begun.